Online & Offline Course Classroom
Course Schedule
FEB
Online & Offline
Digital Marketing
4 months. Weekday
Sat – Sun.11:00 AM – 6:00 PM
Fast Filling
MAR
Online & Offline
Digital Marketing
4 months. Weekday
Sat – Sun.11:00 AM – 6:00 PM
Available
AI tools are transforming digital marketing by automating tasks, optimizing strategies, and providing deeper insights.
Explore Digital Marketing courses that cover skills in SEO, social media strategy, and content marketing. Prepare for careers in digital advertising, brand management, and online marketing strategy.
Digital Marketing Curriculum.
Explore New Skills, Elevate Your Career.
- Understanding Digital Marketing
- Importance and Benefits of Digital Marketing
- Differences between Traditional and Digital Marketing
- Key Digital Marketing Channels
- Website Design for Digital Marketing
- User experience (UX) basics
- Mobile-friendly design and responsive web pages
- Call to Action (CTA) strategies
- Landing Page Optimization
- Best practices for landing pages
- Conversion Rate Optimization (CRO)
- A/B Testing
- Tracking and Analytics Setup
- Google Analytics setup and goals tracking
- Conversion tracking on landing pages
- Introduction to SEO
- On-page SEO vs. Off-page SEO
- How search engines work
- Keyword Research
- Tools and techniques (Google Keyword Planner, Ahrefs, etc.)
- Long-tail vs. short-tail keywords
- On-Page SEO Techniques
- Optimizing meta tags (Title, Description)
- Content creation and keyword placement
- Technical SEO (URL structure, internal linking)
- Off-Page SEO and Link Building
- The importance of backlinks
- White-hat SEO techniques
- Guest blogging, social bookmarking, and directory submissions
- Local SEO
- Importance for small businesses
- Google My Business optimization
- Local ranking factors
- Social Media Platforms Overview
- Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, etc.
- Creating a Social Media Strategy
- Defining goals and objectives
- Audience research and segmentation
- Content planning and scheduling
- Social Media Content Creation
- Types of content: Posts, Stories, Reels, Videos, etc.
- Tools for content creation (Canva, Adobe Spark, etc.)
- Social Media Advertising
- Facebook/Instagram Ads Manager
- LinkedIn, Twitter, and YouTube Ads
- Budgeting and bidding strategies
- Campaign optimization and A/B testing
- Social Media Analytics
- Measuring ROI and KPIs (Engagement, Reach, Conversions)
- Tools for tracking social media performance (Hootsuite, Sprout Social, etc.)
- Understanding Content Marketing
- Types of content (blog posts, videos, infographics, etc.)
- The buyer’s journey and content mapping
- Content Creation Strategies
- Writing for different platforms: Blogs, Websites, Social Media
- Video content and podcasts
- Content Distribution
- Organic vs. paid distribution
- Social media sharing
- Content Promotion and Influencer Marketing
- Collaborating with influencers
- Paid content distribution on platforms like Facebook or LinkedIn
- Measuring Content Performance
- Key content marketing metrics (engagement, traffic, leads)
- Tools for measuring content performance
- Introduction to Email Marketing
- Benefits of email marketing
- Types of emails (newsletters, promotional, transactional)
- Building an Email List
- List-building strategies
- Opt-ins, landing pages, and lead magnets
- Creating Effective Email Campaigns
- Email copywriting and design
- Segmenting your email list for targeted campaigns
- Email Automation
- Setting up autoresponders and drip campaigns
- Tools like Mailchimp, HubSpot, and ConvertKit
- Email Campaign Analytics
- Open rates, click-through rates (CTR), and conversion tracking
- A/B testing email campaigns
- What is Affiliate Marketing?
- How affiliate programs work
- Setting up an affiliate program for your business
- Finding and Managing Affiliates
- Platforms for finding affiliates (ShareASale, ClickBank)
- Tips for managing affiliate relationships
- What is Influencer Marketing?
- Identifying and choosing influencers
- How to collaborate with influencers
- Metrics and ROI for Affiliate and Influencer Marketing
- Tracking affiliate performance
- Measuring influencer impact
- Understanding Digital Marketing
- Importance and Benefits of Digital Marketing
- Differences between Traditional and Digital Marketing
- Key Digital Marketing Channels
- Identifying and Collaborating with Influencers
- Building an Influencer Marketing Strategy
- Measuring ROI of Influencer Campaigns
- Legal Considerations in Influencer Marketing
- Managing Online Reputation
- Responding to Negative Reviews
- Building and Maintaining a Positive Online Presence
- Tools for Reputation Management
- Introduction to Web Analytics
- Key Metrics for Measuring Digital Marketing Success (Traffic, Conversion Rates, etc.)
- Tools for Analytics (Google Analytics, Google Tag Manager)
- Interpreting Data and Generating Reports
- Making Data-Driven Decisions
- Importance of Mobile Marketing
- Mobile Apps and SMS Marketing
- Mobile SEO and Mobile-Friendly Websites
- Location-Based Marketing
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